A little while back I announced that I open-sourced purgatory.rb, my tool to filter expiring domains. Most tools for expiring domains look for SEO- and Adwords-centric metrics (pagerank, average CPC, etc.). For the product manager or startup team looking to name their new app or site, it’s more important to have a brandable name.
This post looks at how to filter expiring domain lists for short and brandable domain names, using memorable prefixes and suffixes.
Recent media darlings and Silicon Valley stories seem to be centered around companies named with a single, short, memorable word. For example, Stripe (a developer friendly payments solution), Square (a smartphone-based credit card reader for small businesses), Hall (a collaboration tool), etc. Typically all single word, generic domains are taken and, if available in the aftermarkets, command a hefty price tag. The companies I just mentioned likely paid the hefty price.
But this new breed of simply-named startups don’t always launch from their sexy single-word generic domains, oh no. They’re a crafty bunch, launching early on to prove out the value of their offering on less valuable but clever domains. For example, Square still serves up their site on SquareUp.com. Likewise, recently launch Pair (a social network for just you and your significant other) is running on TryPair.com. Other typical suffixes include “inc”, “app”, “ly”, the list goes on.
Clearly there’s a pattern here, a pattern that I decided to capture in Purgatory. So, as a result prefixed and suffixed domain filters are now available in Purgatory.rb.
These new filters are dead simple to use, let’s take a look at them in action.
Search for single word .com domains prefixed by “get”:
$ ruby purgatory.rb --prefix get Loading dictionary for word count restrictions... done. gethah.com getpassed.com getbrush.com gethandled.com getuncle.com getarticulate.com getstinky.com getswimwear.com getvaleted.com getalder.com getbeefed.com getcondom.com getflier.com getmice.com getfierce.com getloved.com getscent.com
Single word .com domains ending in “ly” (like Guardly):
$ ruby purgatory.rb --suffix ly Loading dictionary for word count restrictions... done. blobly.com celebly.com freestly.com insidely.com buttly.com clanly.com desirely.com medsly.com slingly.com statly.com
And so on.
Some decent brandable, prefixed and suffixed domains really popped out to me today as I was finishing this feature. Here’s a quick list of them, enjoy!
This post could be called “How To Find Expiring Domains With Common Prefixes and Suffixes”, but I opted for a more technical headline to better target the audience I’m interested in. After all, purgatory.rb is a command line tool :)